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Key Insights
South Africa Leads the Way: South Africa ranks first with a score of 3.99, marking an increase of +0.70% compared to 2019. This reflects an improvement in its tourism performance, consolidating its position as the continent’s leader.
East African Countries Stand Out: Kenya, Mauritius, and Rwanda are among the leaders, despite significant declines since 2019. Kenya, for instance, holds the third position with a score of 3.96, but shows a drop of -7.1%.
Significant Variations: Countries such as Morocco (-8.2%) and Ghana (-17.2%) show notable decreases in the index, which could be attributed to political or economic challenges affecting tourism.
Progress in Ratings: The majority of countries score between 3.3 and 3.9, indicating a certain homogeneity in tourism development but also highlighting areas for improvement to reach the highest scores.
Growth of Tourism in Africa: Opportunities and Challenges
Africa, a continent experiencing rapid economic growth, is witnessing its tourism sector emerge as a major driver for development and progress. According to the Travel & Tourism Development Index (TTDI), leading African countries like South Africa, Mauritius, and Kenya demonstrate resilience despite recent challenges. South Africa tops the African ranking with a score of 3.99, reflecting its strengths in tourism infrastructure and natural attractions. This score represents a slight improvement (+0.7%), indicating continuous enhancement in its tourism policies and capabilities. On a global scale, South Africa ranks 55th, making it the most competitive destination on the continent in 2021, a position that highlights the diversity of its tourism offerings.
Countries in East Africa, such as Kenya (3.96) and Rwanda (3.6), have recorded significant declines of -7.1% and -12.9%, respectively. Kenya, despite holding the third position in the African ranking, shows a marked drop, which could indicate challenges in capitalizing on its natural resources and reputation as a premier destination. Meanwhile, Rwanda, which has seen the steepest decline compared to Kenya, may be facing more complex issues, such as political adjustments or economic shocks.
Beyond the African leaders, other countries on the continent, although not in the top 15, show promising tourism potential. For instance, Benin, Côte d'Ivoire, and Angola, which are also ranked, are positioning themselves as emerging destinations thanks to their exceptional landscapes and unique biodiversity.
The overall results also highlight the need to enhance the competitiveness of lower-ranked African countries, such as Cameroon (17th in Africa), Sierra Leone (18th), and Mali (19th). Targeted efforts in strengthening infrastructure, developing favorable tourism policies, and promoting local attractions could help them climb the rankings and leverage Africa’s tourism potential.
Global Ranking of Top African Countries
On a global scale, South Africa (55th) is followed by Mauritius (57th) and Kenya (77th), standing out among African nations for their competitiveness. These positions indicate that despite common challenges faced across the continent, Africa is making progress in the global tourism industry, revealing considerable untapped potential. These results underscore the need for robust tourism policies to support sustainable sector growth, as tourism remains a crucial industry that could not only increase the GDP of African nations but also create jobs, improve infrastructure, and boost local economies.
The data
The information in this infographic is sourced from the World Economic Forum, specifically from the Travel & Tourism Development Index (TTDI). This index ranks countries based on various factors of tourism competitiveness, evaluating them according to 17 pillars grouped into five main categories: enabling environment (infrastructure, business environment, etc.), travel and tourism policies and conditions, attractiveness of natural and cultural resources, tourism infrastructure, and sector resilience and sustainability. The data has been compiled from sources such as national statistics, reports from international organizations (UNWTO, World Bank), and opinion surveys from experts and professionals in the tourism sector. The TTDI thus provides an overview of the strengths and weaknesses of each country in terms of tourism development, helping to identify levers to enhance their attractiveness.
While the Travel & Tourism Development Index (TTDI) provides valuable insights into the sector, it presents certain limitations. Firstly, variations in rankings may reflect factors not directly related to tourism, such as economic fluctuations or political changes. Moreover, the impact of the pandemic has caused disruptions in the sector, making it difficult to accurately assess tourism performance over recent years. Nevertheless, this index remains an essential tool for identifying growth opportunities and priority areas where policies can enhance the tourism competitiveness of African countries.
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